Proekt Architecture Studio Identity
The brand: Proekt is the name of an architectural studio found in 2017. The studio’s main brand values are partnership, experience and innovation. It works on projects related to urbanization, modern housing and landscapes.
Task: Proekt had an increasing number of projects and raising popularity therefore it needed a modern brand identity
Our work: First of all we established a connection between the brand values and their graphic expression. Consequently the solution we found was to look at a contemporary three-dimensional object that conveys a sense of depth, precision and professionalism. We established the relationship between the classical geometric shape and it’s contemporary interpretation through a combination of elements on an isometric plane. Furthermore we used strong contrast in the brand colours to accentuate the studio’s innovative vision and cutting edge precision.